The Effect of Power Outages and Cheap Talk on Willingness to Pay to Reduce Outages
نویسندگان
چکیده
The Effect of Power Outages and Cheap Talk on Willingness to Pay to Reduce Outages Using an open-ended contingent valuation survey, we analyze how (i) experience of a power outage due to one of the worst storms ever to hit Sweden and (ii) a cheap talk script affect respondents’ WTP to avoid power outages. Experience significantly increases and a cheap talk script decreases the proportion of respondents with zero WTP. There is no significant effect in either case on stated WTP conditional on a positive WTP. The paper concludes with a discussion on the use of valuation studies shortly after the occurrence of an undesirable event. JEL Classification: C25, D12, Q41
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